Direct Diagnostics
Direct Diagnostics was a start-up lab and technology company that developed and commercialized HR5, a salivary diagnostic test aimed at improving patient outcomes by identifying and quantifying five high-risk pathogens linked to periodontal and systemic inflammatory diseases, transforming the diagnosis and treatment of periodontal disease.
Branding and Logo Design
To enhance video content, I animated the client's existing logo, adding a modern and engaging touch to the introductions. Additionally, I designed a logo for their new Family and Maternity Test, tailored to resonate with new mothers and young families.
Logo Design
Logo Animation
Social Media
On social media, we began by sharing intriguing scientific insights related to the product's benefits, and alternated between still graphics and engaging video clips from webinars. This mix created a dynamic, visually appealing feed.
Social Media Graphics
Examples of Posts and Videos
Promotional Videos
Each video showcased here served a distinct purpose and perspective, requiring a versatile set of editing skills. The unifying element across all of them was the ability to craft a compelling, cohesive story.
“Family and Maternity Oral Pathogen Test”
This video was designed to evoke emotion, with a voiceover actor adding a personal touch. I carefully selected stock footage to keep costs low, only purchasing what was essential. This project was one of my favorites, as it allowed me to tell a compelling story that truly resonated.
“What Clinicians are Saying”
I was tasked with creating a client testimonial video for presentations and advertising purposes. Working from hours of raw footage, I identified key highlights that aligned with the company’s mission and purpose to craft a compelling story, featuring the founder at the start to deliver his powerful and moving message.
“How Accurate and Sensitive is Your Saliva Test”
This video was created using the AI platform "Synthesia" to target potential customers, including those of competitors. Rather than directly criticizing the competition, we focused on showcasing the product's key benefits, allowing it to speak for itself in a concise, impactful video.
“The Financial Benefits of Saliva Testing”
This video was designed to highlight the financial advantages HR5 testing can bring to a practice. I focused on creating a high-quality production that clearly conveyed one of the key benefits of HR5 testing, ensuring it could be utilized effectively across various contexts.
Packaging Design
For packaging design, I adhered to printer specifications while ensuring the design aligned with branding, optimized spacing, and considered how the product would appear in physical space.
Bubble Mailer
Stickers
Welcome Kit
Print Materials
These eye-catching informational print materials were designed to advertise the client’s products at trade shows and events, ensuring they stood out.
Patient Rack Card
Tri-Fold Brochure
Sale Sheet
FAM Brochure
Clinical Resources
These print and PDF resources were designed to help clinicians seamlessly integrate HR5 testing into their practices, minimizing barriers to product use and ensuring customer retention.
Collaborating closely with healthcare providers, I meticulously reviewed the documents to ensure that they were accurate—some served as critical guides for prescriptions, so precision was essential.
Chairside Guide
This guide was designed to educate clinicians on the benefits and applications of saliva testing. To ensure durability for frequent use, it was printed on high-quality laminated paper and spiral-bound, combining functionality with a polished, professional presentation.
Communication Guide
Treatment Plan
Treatment Guide
Home Care Sheet
Educational Videos
Using Synthesia, a video editing tool that incorporates AI elements, I created and edited educational videos to train customers on using the HR5 test and navigating the customer portal.
Training Courses
How to Use the Portal
Webinars
When planning webinars, our focus was on providing valuable, actionable insights for customers, rather than just promoting the product. Utilizing platforms like Zoom and StreamYard, we successfully produced over 30 engaging webinars for this client.
Informational Webinars
Interview Webinars
Email Campaigns
We developed various email campaigns on Mailchimp and HubSpot—newsletters, event promotions, sales, and product advertisements—to achieve specific goals and generate measurable results. Here are examples showcasing their impact.
Clinician Newsletters
Regularly appearing in customers’ inboxes demonstrated our commitment to their experience, reinforced our approachability, and kept our brand top of mind—driving engagement and revenue.
“Webinars, Updates, and More from Direct Diagnostics"
“Webinars, Updates, and More from Direct Diagnostics"
“Webinars, Updates, and More from Direct Diagnostics"
“Mega List” Newsletters
These emails targeted non-customers, providing detailed product information to address doubts and encourage conversions.
“How Accurate and Sensitive is Your Saliva Test?”
“Is Your Patient’s Mouth Putting Their Pregnancy at Risk?”
Promotional Emails
Promotional emails targeting low-volume accounts were effective in driving revenue and engaging underperforming segments.
“🚨SALE🚨- Enhance Your Practice with HR5 This Summer!”
Presentations
Creating presentations involves blending visual and verbal communication to deliver key messages effectively. I tailored these presentation to align with the client’s style and ensure it resonated with them and their audience.
Financial Case Study
This presentation and video highlighted the financial benefits of integrating HR5 testing into customer practices.
Q1 Social Media Analytics
This presentation highlighted the benefits of social media marketing while tracking performance to assess success and refine strategies for both the client and our team.
Paid Ad Design
I designed advertisements that were published in an industry journal, leveraging the tactile appeal and high-quality visuals of print to effectively capture and retain the audience’s attention.
Options
Mockup
Zoom Backgrounds
I created branded backgrounds for webinars and video podcasts, including flipped versions to accommodate presenter settings. This attention to detail ensured a seamless and distraction-free experience for virtual events and recordings.
Background Examples
Regular
Mirrored
