Socksmith
Socksmith is a novelty sock brand based in Santa Cruz, CA with both B2B and B2C divisions. With the company being founded on the belief that self-expression is true beauty, Socksmith creates unique, high-quality socks designed to connect people from all walks of life. Their marketing reflects this focus on individuality with bold visuals and engaging copy, serving as a reminder to embrace and celebrate one’s true self unapologetically.
Social Media
Socksmith’s social media strategy focused on engaging B2C customers with a fun and approachable tone. The content reflected the vibrant personality of the brand, featuring colorful designs that matched the playful nature of the socks. Posts celebrated holidays, announced new product launches, and highlighted partnerships with social media influencers to keep the content fresh, modern, and relatable.
Social Media Graphics
Examples of Posts
Video Production
As Socksmith's in-house video producer, I planned, filmed, and edited videos, bringing the marketing team’s ideas to life.
Voice Over
As Socksmith’s in-house video editor, I aimed to go beyond visuals, adding a layer of emotion to better convey the story. I chose to record this voice over to accomplish that.
Animation
I created an animated logo variant for the “Socksmith Cares” initiative and animated it for use on the website and in email campaigns.
Sponsored Ad Video
In collaboration with the Frida Kahlo Corporation, I created this video to promote the launch of our new sock collection, adhering closely to their brand guidelines.
Social Media Videos
At the time, analytics showed that videos were the most effective way to drive social media engagement, so I focused on creating visually compelling and engaging clips that would capture attention while scrolling.
Typography
Socksmith celebrates individuality, so I aimed to go beyond basic text on images by designing custom lettering for graphics that reflected the brand's unique spirit.
Website Banners
Social Media Posts
Product Line Sheets
B2B is Socksmith's main source of recurring revenue, so for this project, I shifted from the casual social media approach to a more business-focused strategy.
Pride Collection Line Sheet
Outlands Collection Line Sheet
