Redwood Designs
Lead Designer, 2021-2024 | Resume
Redwood Designs was a marketing and design agency specializing in the healthcare industry, dedicated to helping dental and medical practices, non-profits, and for-profit companies develop and elevate their stories to achieve their growth objectives.
As Lead Designer, I created and directed unique content for our brand and each client, ensuring each one’s individuality. I achieved this through clear communication and serving as a liaison between clients and coworkers, managing my design team and collaborating across departments to deliver top-quality content.
Branding and Logo Design
We crafted a simple yet impactful logo paired with the slogan, “growing the story of your business.” Like the towering and enduring redwoods, our brand promised clients lasting growth and strength through our strategic marketing.
Branding Guide
Logo Design
Social Media
In collaboration between departments, our social media posts highlighted the diverse brands we designed, featured customer testimonials, and shared marketing insights and statistics, providing followers with valuable reasons to stay engaged. I created graphics, while caption writing and content planning were team efforts.
Social Media Graphics
Examples of Posts
Print Materials
We designed these materials to bring to trade shows and regional events, giving attendees a lasting, tangible reminder of our business and showcasing our capabilities.
Promotional Flyers
Business Cards
Trade Show Booth Design
We provided a multi-sensory experience in our trade show booth, making it more inviting and memorable for potential customers. The cohesive look paired with complimentary coffee and a free mug drove traffic to the booth, then we were able to engage them in conversation and discuss our services.
Presentation
Our goal was to offer a memorable takeaway for event attendees, which is why we chose an everyday item like a mug—something less likely to get lost in the post-trade show shuffle.
Standing banner
Employee t-shirts
Full booth
Free Takeaways
Coffee station
Free coffee mugs
Tablecloth
Presentations
Creating presentations is a multifaceted process that blends visual and verbal communication skills. I focused not only on delivering key messages but also on adapting to the client’s communication style, wording each presentation in a way that would best resonate with them.
Client Result Highlights
Providing quantifiable data to clients not only strengthened our relationships but also served as a compelling case study, showcasing our ability to deliver results and highlight the ongoing value of our services.
Instructional Documents
I created this resource to help clients produce high-quality video content from home, including recording for videos and webinars. By using clear language and visual instructions, we set clients up for success and ensured we could deliver top-notch content.
Pitch Decks
We developed pitch decks that effectively conveyed our clients' brand stories by attentively listening to their needs and gaining an understanding of their current position and future aspirations.
